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Read more about the article Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers

Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers

  • Post author:Justin Bost
  • Post published:February 14, 2023
  • Post category:Google Ads

PMax campaigns work by feeding insights and performance data into a learning algorithm, which then makes all the decisions on how the ads should be served. While this may seem like a convenient solution for advertisers, it comes at a cost.

Continue ReadingGoogle’s Performance Max Campaigns: A Cautionary Tale for Advertisers

10x SEM Performance: unlock the power of your own data

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation. The current system still works and there will…

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Google Ads: digging deeper into target ROAS bidding

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform.  This technology uses machine learning to optimize max CPC at auction time…

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Benefits of Product-Based Google Shopping Ads: A Case Study

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

There are countless ways to structure product Google Shopping ads. For a small retailer with just a few products, a single campaign with one or two ad groups makes sense…

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Google Ads Bidding: Is enhanced CPC really working?

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

Google Ads Bidding: Is enhanced CPC really working? In the last year, Google Ads has announced several changes to bidding models, specifically “smart bidding”, in an effort to automate bidding…

Continue ReadingGoogle Ads Bidding: Is enhanced CPC really working?

Recent Posts

  • Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers
  • 10x SEM Performance: unlock the power of your own data
  • Google Ads: digging deeper into target ROAS bidding
  • Benefits of Product-Based Google Shopping Ads: A Case Study
  • Google Ads Bidding: Is enhanced CPC really working?

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