PMax campaigns work by feeding insights and performance data into a learning algorithm, which then makes all the decisions on how the ads should be served. While this may seem like a convenient solution for advertisers, it comes at a cost.
With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation. The current system still works and there will…
Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform. This technology uses machine learning to optimize max CPC at auction time…
There are countless ways to structure product Google Shopping ads. For a small retailer with just a few products, a single campaign with one or two ad groups makes sense…
Google Ads Bidding: Is enhanced CPC really working? In the last year, Google Ads has announced several changes to bidding models, specifically “smart bidding”, in an effort to automate bidding…