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Read more about the article Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers

Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers

  • Post author:Justin Bost
  • Post published:February 14, 2023
  • Post category:Google Ads

PMax campaigns work by feeding insights and performance data into a learning algorithm, which then makes all the decisions on how the ads should be served. While this may seem like a convenient solution for advertisers, it comes at a cost.

Continue ReadingGoogle’s Performance Max Campaigns: A Cautionary Tale for Advertisers

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