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10x SEM Performance: unlock the power of your own data

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation. The current system still works and there will…

Continue Reading10x SEM Performance: unlock the power of your own data

Google Ads: digging deeper into target ROAS bidding

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform.  This technology uses machine learning to optimize max CPC at auction time…

Continue ReadingGoogle Ads: digging deeper into target ROAS bidding

Benefits of Product-Based Google Shopping Ads: A Case Study

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

There are countless ways to structure product Google Shopping ads. For a small retailer with just a few products, a single campaign with one or two ad groups makes sense…

Continue ReadingBenefits of Product-Based Google Shopping Ads: A Case Study

Google Ads Bidding: Is enhanced CPC really working?

  • Post author:user
  • Post published:November 8, 2021
  • Post category:Uncategorized

Google Ads Bidding: Is enhanced CPC really working? In the last year, Google Ads has announced several changes to bidding models, specifically “smart bidding”, in an effort to automate bidding…

Continue ReadingGoogle Ads Bidding: Is enhanced CPC really working?

Recent Posts

  • Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers
  • 10x SEM Performance: unlock the power of your own data
  • Google Ads: digging deeper into target ROAS bidding
  • Benefits of Product-Based Google Shopping Ads: A Case Study
  • Google Ads Bidding: Is enhanced CPC really working?

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