Skip to content
FT Optimize
  • Who We Are
    • About Us
    • Meet the Team
  • Services
    • In-House Services
    • Agency Services
  • Articles
  • Contact Us
    • Contact Us
    • Join the Team
  • Opt-out preferences
  • Toggle website search
Menu Close
  • Who We Are
    • About Us
    • Meet the Team
  • Services
    • In-House Services
    • Agency Services
  • Articles
  • Contact Us
    • Contact Us
    • Join the Team
  • Opt-out preferences
  • Toggle website search
Read more about the article Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers

Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers

  • Post author:Justin Bost
  • Post published:February 14, 2023
  • Post category:Google Ads

PMax campaigns work by feeding insights and performance data into a learning algorithm, which then makes all the decisions on how the ads should be served. While this may seem like a convenient solution for advertisers, it comes at a cost.

Continue ReadingGoogle’s Performance Max Campaigns: A Cautionary Tale for Advertisers

Recent Posts

  • Google’s Performance Max Campaigns: A Cautionary Tale for Advertisers
  • 10x SEM Performance: unlock the power of your own data
  • Google Ads: digging deeper into target ROAS bidding
  • Benefits of Product-Based Google Shopping Ads: A Case Study
  • Google Ads Bidding: Is enhanced CPC really working?

Recent Comments

No comments to show.

Contact Us

Privacy Policy

  • Facebook
Copyright © 2021 FT Optimize
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}